You might ask, what’s the reason fear of God became popular? Well, it’s because of his connections and the founder had many influencers and celebrities wear his items. However, another piece of information that’s left out is that the Fear of God or Essentials pieces were timeless. Most people wear both brands with no awareness of the differences between the brands. You can still wear it with no problem. So this is pretty much the opposite of something like Adidas or whatever is going on right now.
However, FOG had given a tough time to the Adidas after winning the game of fashion. Fear Of God produces specific hoodies for end users. The brand is renowned for its distinct style and aesthetic, Essentials covers universal concepts or items deemed indispensable within different contexts.
Fear of GOD
“Fear Of God” (often abbreviated as FOG) and “Essentials” are two distinct entities across different domains. Fear Of God has become a renowned fashion label founded by Jerry Lorenzo. It is great for its high-end streetwear aesthetics and collaborations with major brands like Nike and Adidas. Essentials refer to fundamental items or concepts that are necessary within a particular context. It might be clothing with tools and principles.
Streetwear Impress
Fear Of God (FOG) is celebrated for its unique blend of luxury and streetwear in the realm of fashion. They offer oversized silhouettes with premium materials alongside a focus on detail. The brand has introduced a brand in the fashion industry with its distinct aesthetic. They draw inspiration from music art, and culture. FOG collections feature a mix of elevated basics with statement pieces alongside exclusive collaborations. It appeals to fashion enthusiasts for both style and substance in their wardrobe choices.
Fear of God Promotes Unique Logos
The second route is to just start off with the basic logo on a product and try their best to promote it by giving it to a bunch of influencers. The likelihood of these influencers wearing a product is zero. Do you know why? It’s because why would an influencer wear a basic trash-ass logo t-shirt when they could just wear a graphic t-shirt? Is it the fire that makes people double-take and look as if it’s a baddie with a double cake at the gym?
Essentials Clothing
Essentials clothing is the fashion brand of staple pieces. It produces the foundation of a versatile wardrobe. These could include classic items such as white T-shirts and black jeans blazers as well as simple sneakers. Fear Of God stretches to a more avant-garde and aspirational approach to fashion. Essentials focuses on practicality with versatility and style.
Durability & Style of FOG and Essentials
The Fear of God, since it’s such a timeless piece, you can wear it in 2 years, 3 years, 5 years, maybe even 10 years. However, what makes the timeless piece, you may ask? Well, it’s pretty simple, honestly. All you need to do is make a basic design that’s minimalistic and doesn’t need to follow any trends, like Y2K, PU print, bubble letters, etc. If you look at most of the Fear of God pieces, it’s pretty basic. It’s not anything crazy, no graphic design or anything. If you look at an Essentials hoodie, it’s just a blank hoodie with the word Essentials on it. That’s it.
Market Trendier Strategies
FOG means that it’s impossible to sell a timeless piece. You can sell it if you have connections, you have influencers wear it, or you get a viral video. But it’s very hard to get all of the things that we just mentioned, especially if you’re a new clothing brand. For example, in the brand, You can have a basic hoodie for a few hundred dollars right because it would take somebody to pay $30 for a basic logo shirt from 300 followers. The FOG brand is affordable when they could spend that same $30 on a brand that has a hard design. In the meantime, do they just want to spend it on like a big brand like Nike or Adidas?
So unless you have a large following or celebrities wearing your pieces, your timeless piece will be priceless. Though you will sit there lifeless cause your bank account is a minus.
Upkeep Directions
Once you have a statement piece and you rinse and repeat that same thing for a couple of months, that’s when you can start dropping plain logo single logo just regular hoodies with a small logo on the left type of hoodies. Essentials and Fear of God brands have made it worthier with distinctive logos because they spent all those months building an audience. So they’re probably just going to buy anything that they drop in general because they like their brands.